Welcome to Second Life, a podcast spotlighting profitable girls who’ve made main profession modifications—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to girls who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.
Maria Dueñas Jacobs utterly modified the world of youngsters’s equipment when she launched Tremendous Smalls, a playful, gem-studded equipment model devoted to children. Rapidly changing into vital at kids’s birthday events and a beacon of pleasure for teenagers who dream of adorning themselves with playful but lovely equipment, Tremendous Smalls has elevated kids’s equipment in a manner like by no means earlier than.
The artistic thoughts behind the model, Jacobs began her profession within the style business. With a formidable background that seamlessly blends style, editorial experience, and model growth, Jacobs has over a decade of expertise as an equipment editor, and later director, for prestigious publications akin to Glamour and Elle, and in addition performed a big position in model growth at Sew Repair. Nevertheless, it was her private life, as a mom to 3 younger daughters, that supplied the true inspiration for Tremendous Smalls.
The genesis of Tremendous Smalls got here from a easy but profound interplay along with her center daughter, Luna, who was 5 on the time. Luna, like many kids, was fascinated by her mom’s assortment of wonderful jewellery. Recognizing her daughter’s need for lovely equipment of her personal, Luna proposed a deal: She would chorus from taking part in along with her mom’s costly items if she had her personal “subtle” equipment. This negotiation was a lightbulb second for Jacobs, who realized she may mix her skilled experience along with her maternal instincts to create one thing particular.
Drawing on her intensive background, Jacobs got down to develop kid-friendly jewellery that did not compromise on magnificence or the fun of unboxing. She aimed to re-create the luxurious expertise related to manufacturers like Cartier or Tiffany & Co. for a youthful viewers. The consequence was Tremendous Smalls, a model that launched in 2019 to rapid acclaim. Each bit of bijou was designed with kids in thoughts, from the playful designs to the beautiful yellow packaging that promised an unboxing expertise harking back to opening a treasure chest.
However Jacobs did not cease at jewellery. Understanding the various pursuits of youngsters, Tremendous Smalls has expanded into different classes, together with sneakers and crafts, catching the eye of main gamers, resulting in collaborations with iconic manufacturers like Disney, and incomes a coveted spot on Oprah’s Favourite Issues listing for 3 consecutive years. Pay attention to the most recent episode of Second Life to listen to how Jacobs created a model impressed by a mom’s love and crafted with the experience of a seasoned style editor.
Maintain scrolling to find Tremendous Smalls’ best-selling merchandise.



















