Marc Jacobs’ Fall 2023 marketing campaign is right here. Themed “Heaven,” the AI-inspired picture shoot is an homage to the KiKi boot and introduction to the KiKi Group, an assortment of ready-to-wear and equipment. Whereas the style is clearly consideration grabbing, it’s Bella Hadid’s alien-esque cyborg look that requires a double take. The mannequin is decked out in chrome {hardware}, with technological units protruding from physique. And but, it’s her hair that’s the true consideration grabber. Properly, lack thereof.
Hadid’s lengthy brown (sometimes purple) locks are utterly lacking in motion. As an alternative, the mannequin seems to be bald. Whether or not she shaved her head, is carrying a bald cap, or has had her look altered with the assistance of AI stays a thriller. What we do know: the mannequin can pull off nearly any look.

(Picture credit score: Courtesy of Marc Jacobs)
The launch of this marketing campaign follows a buzzy few weeks for Marc Jacobs. Along with internet hosting a vogue present throughout NYFW that attracted fairly a star studded entrance row (Blake Energetic and Halle Berry have been in attendance), the model additionally introduced that they might be bringing their namesake magnificence line again into the fold late final month.
Following the model’s silent dissolution in 2019, followers have been left questioning if the beloved eyeliners and liquid lipsticks would make their approach again onto cabinets. As luck would have it, the label has entered a 15-year settlement with COTY to launch a whole vary of merchandise that are projected to be out there for buy in 2025.The partnership is a pure subsequent step for the model, as Marc Jacobs Perfume has been beneath Coty’s purview for fairly a while.
“The growth and extension of our longstanding settlement with the home of Marc Jacobs, now in its twentieth yr, is a testomony to the enduring success of our partnership and the model’s limitless potential,” Sue Nabi, Coty’s CEO, mentioned in a press release shared on Monday, August 21. “By way of its partnership with Coty, Marc Jacobs’ Fragrances have achieved nice success, rising to develop into one of many prime 10 feminine fragrances worldwide, due to the enduring Daisy Marc Jacobs and Good Marc Jacobs franchises. The revival of Marc Jacobs’ beauty portfolio, now in partnership with Coty, is eagerly anticipated by customers world wide who’ve been campaigning for its return.”













