To encourage People to waste much less meals, Hellmann’s has recruited Amy Schumer to unfold the phrase – and unfold her wings – of their angelic Tremendous Bowl LV industrial.
Did somebody ring a bell? As a result of Amy Schumer received her wings. With 40% of all meals in the USA going to waste (with 43% of that waste occurring in American’s properties), Amy shall be Hellmann’s herald angel come Tremendous Bowl Sunday. The Trainwreck star will seem within the model’s first-ever Super Bowl industrial, and a preview of the spot reveals Amy will play a “meals angel,” hoping to encourage People to be extra acutely aware about tossing out meals (and letting good meals go to waste.)
“It was startling to find out how a lot meals will get thrown out in our properties, particularly when you think about how many individuals are struggling to place meals on their tables,” stated Amy Schumer in a press release. “I’m proud to associate with Hellmann’s to carry consciousness to this subject and assist present individuals with tangible methods to make simple adjustments at house. Easy steps like embracing imperfect meals and organizing your fridge or pantry can begin to assist cut back waste and encourage creativity within the kitchen.”
“We realized that the rationale individuals are likely to waste a lot meals at house is as a result of they find yourself with disparate components, like half a rooster breast, an avocado, a lone onion, and aren’t impressed or positive find out how to use them,” Ben Criminal, Senior Advertising Director for Hellmann’s North America, stated in a press release. “As a flexible pantry staple that can be utilized to create dips, sandwiches, pasta bakes, and even chocolate cake, Hellmann’s could be the magic to assist individuals get extra artistic within the kitchen.”
“I actually just like the character I play and the rationale I needed to associate with Hellmann’s apart from that’s that Hellmann’s has at all times been a staple in my house,” Amy stated in an interview with Parade journal in regards to the spot. “They’re doing a lot work serving to individuals with meals insecurity they usually donated 1.2 million kilos of meals final 12 months they usually’ve simply educated me about how a lot meals is wasted. Forty % of all meals is wasted in our nation and 43 % in our personal properties we wind up throwing away, which is a lot meals! So that they have all these recommendations on Hellmanns.com that give individuals ideas about what to do with the random stuff in your fridge. I’m excited to be working with them as a result of I feel they’re a cool firm.”
Hellmann’s is greater than a condiment, it’s a magical ingredient that turns meals in your fridge into scrumptious meals that will in any other case go to waste. 40% of meals in America is wasted, however you may assist cut back meals waste, together with on sport day. Study extra at https://t.co/wm32XR0FDT
— Hellmann’s (@Hellmanns) February 5, 2021
“The message of the industrial is mainly make style not waste,” she informed Parade. “I don’t say that within the industrial, however that’s the vibe. It’s like, I’ve realized this from my husband, too, it’s like how can we cease losing a lot meals? And one of many methods is…individuals throw away common produce [that looks irregular], and there’s no purpose to try this…I had no thought before the pandemic and I feel that Hellmann’s is actually on the suitable aspect of historical past and utilizing all their energy to assist with that and I’m proud to be aligned with them.”