Selena Gomez Strips All the way down to Pink Silk Lingerie for Uncommon Magnificence Perfume Launch

Selena Gomez is ushering in a brand new period for Rare Beauty with a fragrance marketing campaign that options the “Calm Down” singer posing in pink silk lingerie. Taking to Instagram to tease the upcoming launch of Uncommon Eau de Parfum, Gomez shared a carousel of sultry photos. Within the first three, she hides behind a bouquet of roses; the opposite snapshots present Gomez in a pool making use of a perfume layering balm to her wrist.

The wonder mogul captioned her put up with a listing of the fragrance’s notes: “creamy caramel, pink pepper, pistachio, wealthy vanilla, spicy ginger that dries right down to an earthy sandalwood.”

“My precise dream ✨,” Gomez added.

The “Fetish” singer dropped her first trace about Uncommon Eau de Parfum simply two days prior with a selfie and selfie video. She additionally shared the model’s official promo video for the brand new product.

“I wished to create a scent that might evolve with the second,” she wrote. “Uncommon Eau de Parfum goes from quiet mornings at dwelling to an evening out with my buddies and at all times feels excellent.”

Gomez added that the scent ought to really feel “private” and was “made to be layered.”

Uncommon Eau de Parfum is private for Gomez, too. In an interview with WWD, the Bling Ring actress defined that she wore the take a look at scent for “a few of [her] finest reminiscences,” together with her Taco Bell-themed engagement to Benny Blanco.

“It was simply one thing that made me really feel like a bit of me,” she continued. “And I wished everybody to take pleasure in it. I hoped that it will embody the place of life that I’m in.”

In line with WWD, Gomez went via roughly 20 iterations of the perfume earlier than deciding on the ultimate product, which launches on August 7 with Sephora. As for the bottle design? It was made with accessibility in thoughts, because of the singer’s personal battle with lupus.

“I’ve dexterity issues from my lupus, so typically it’s laborious for me to open a bottle of water or do something,” she advised the publication “Generally I’ve had to make use of a twig and, like, put each my fingers on it. It’s not as unhappy because it sounds. I’m alive, and that’s all that issues.”