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Metropolis Life Org – Tommy Hilfiger Returns to New York Vogue Week

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Metropolis Life Org – Tommy Hilfiger Returns to New York Vogue Week


Tommy Hilfiger (Photograph: Enterprise Wire)

The Tommy Hilfiger Fall 2022 launch immerses audiences in model explorations that bridge IRL and metaverse connectivity in a continuation of the {industry}’s largest “See Now, Purchase Now” platform

 Actual-time model experiences play out throughout a high-energy multimedia panorama that strikes members from the Brooklyn waterfront occasion to the Roblox gaming world and into new phygital industrial ideas globally

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], broadcasts its return to New York Vogue Week for the primary time in three years with an experiential runway occasion that can unveil the newest “See Now, Purchase Now” Fall 2022 assortment whereas immersing audiences bodily and digitally right into a refreshed model world.

Happening on September eleventh at 7 p.m. EDT, the interactive expertise attracts inspiration from New York’s one-of-a-kind inventive scene: an epicenter of individuals and subcultures, a collision of lo-fi and hi-tech, and a fusion of fashion and creativity. Infused with the ambiance and uncooked grit of New York Metropolis – the birthplace of the TOMMY HILFIGER model – the occasion will join folks by means of spontaneous moments of creativity at an IRL showcase set on the Skyline Drive-In in Brooklyn and in a parallel metaverse activation.

“My coronary heart instantly went to New York’s iconic inventive tradition after I considered the place to launch our return to trend week,” stated Tommy Hilfiger. “That is the place trend, artwork, music and leisure was all coming collectively after I first began out within the {industry}. And immediately, it’s nonetheless this method that evokes me to have interaction with the cutting-edge communities constructing new inventive experiences. This season is all in regards to the collision of my favourite archival inspirations with new stay occasion ideas and digital worlds. It’s the right expression of what we stand for as we pay homage to our roots with a return to NYFW.”

Progressive multi-media model activations will carry the Fall 2022 TOMMY HILFIGER assortment to life – from New York Metropolis to European capitals to Chengdu, and past. New retail ideas in choose TOMMY HILFIGER shops and takeovers with key wholesale and pure participant companions worldwide will complement the phygital showcase. Partnerships with world expertise will debut on and off the runway, heroing TOMMY HILFIGER’s roots in shaking up prep classics.

In an industry-first, the “See Now, Purchase Now” catwalk might be live-streamed into the worldwide Roblox group of over 50 million day by day customers, accompanied by avatars wearing Fall 2022 TOMMY HILFIGER types who will take over the remixed digital metropolis of New York. Each fashion hitting the bodily runway might be obtainable to buy globally by means of Tommy Hilfiger’s “See Now, Purchase Now” idea, together with digital product exclusives on Roblox. The model’s partnership with the worldwide multiverse platform launched in December 2021 and continues to broaden by means of new phases.

Be part of the dialog on social media utilizing #TommyHilfiger and @TommyHilfiger.

About TOMMY HILFIGER
TOMMY HILFIGER is likely one of the world’s most acknowledged premium life-style manufacturers, uplifting and provoking customers since 1985. The model creates iconic fashion, which comes alive on the intersection of the traditional and the brand new, co-created with people who find themselves shaping tradition world wide. TOMMY HILFIGER celebrates the essence of traditional American fashion with a contemporary twist. Tommy Hilfiger gives premium high quality and worth to customers worldwide underneath the TOMMY HILFIGER and TOMMY JEANS life, with a breadth of collections together with males’s, girls’s and youngsters’ sportswear, denim, equipment, and footwear. Tommy Hilfiger has an unwavering dedication to sustainability and inclusivity.

International retail gross sales of TOMMY HILFIGER merchandise had been roughly $9.3 billion in 2021 and the model is powered by greater than 16,000 associates worldwide — current in 100 nations and greater than 2,000 retail shops, together with its largest world flagship retailer at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to supervise a targeted method to rising the model’s worldwide relevance, presence, and long run progress.

About PVH Corp.
PVH is the expansion platform for Calvin Klein and TOMMY HILFIGER. By way of driving model power and relevance, we’re connecting our world, iconic manufacturers nearer to the place the buyer goes than ever earlier than, immediately and with future generations. Guided by our values and enabled by our scale and world attain, we’re driving trend ahead for good, as one workforce with one imaginative and prescient and one plan. That’s the Energy of Us, that’s the Energy of PVH+.

Supply: Enterprise Wire





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Fashion

7 Anti-Gown Developments That Style Insiders Are Carrying in 2024

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7 Anti-Gown Developments That Style Insiders Are Carrying in 2024


Ask anybody for his or her go-to outfit throughout a hot summer, and I might be prepared to guess that the most well-liked reply is “a white midi or maxi dress”, and do not all of us have no less than one in our wardrobe? There’s nothing fallacious with the classics after all, and I’d by no means advocate throwing away a wonderfully good piece of clothes, however the identical costume that had me so excited once I first purchased it’s now beginning to really feel a bit “samey”, and I have been busily trying to find another. In my position as resident style editor at Who What Put on, I pay shut consideration to lots of street style for out new outfit inspiration, and this 12 months I seen one pattern particularly—style individuals have stopped counting on summer season clothes.

Controversial, I do know, however gone are the times whenever you could not transfer for floral maxis—from London to Lisbon, social media’s finest dressed are packing separates of their suitcases. And please, do not shoot the messenger.

anti-skirt trends 2024

I may discuss my love for clothes for hours on finish, however with this new discovered realisation, I’ve determined to speak concerning the seven summer season style developments which have changed them as an alternative. Some are previous favourites (linen is a wardrobe staple for a reason), others are model new for 2024 (there’s one 90s throwback that no-one noticed coming), however from trousers to skirts (and a wholesome collection of shorts), these are the items you may spot essentially the most now you to know what to look out for.