Showbiz
Meet Emily Reynolds Bergh, Brains of Superstar Disaster Communications – Hollywood Life
“Superstar is a assemble.” You’ve in all probability heard this phrase earlier than, however what does it actually imply? Certainly, the well-known faces seen on film and TV screens, in athletic competitions, and on stage are simply common individuals dwelling extraordinary lives … proper?
Sure and no. Celebrities ascend to a stage above the standing of mere individuals to develop into manufacturers: rigorously curated personas designed to enchantment to the broadest potential viewers. They’re backed by groups {of professional} communicators, stylists, and image-makers who craft their aesthetic look and their digital presence and determine which publications they’ll communicate to and which reveals they’ll go on. And, after all, when crises come up, celebrities are “dealt with” by their group. By no means underestimate the affect of PR professionals on celebrities.
Emily Reynolds Bergh, founding father of R Public Relations, was type sufficient to sit down down with us to debate all issues celeb PR — significantly disaster communications. Emily has labored with many celebrities underneath fireplace, together with NBA gamers, lodge chain house owners, and others amid high-profile crises.
Emily and her group are adept at navigating complicated crisis communications, from managing the fragile steadiness between empathy and apology to the lightning-fast media response time required to skillfully handle brewing conditions. “Superstar crises usually contain private difficulty that require a extra customized method than company crises,” Emily shares. “That’s why celeb disaster communications is, for my part, essentially the most difficult side of PR to grasp.”
The technique that Emily applies to celeb disaster communications is twofold: First, each step of the method is individualized to the celeb coming underneath scrutiny; and second, communications are dispatched promptly — timeliness actually is of the essence on this space of PR. To attain distinctive outcomes for every of her shoppers, she steadfastly follows 5 pointers.
- Personalization and Sensitivity: As a result of celeb crises are extremely private in nature, they warrant a extra delicate, nuanced method than company crises or on a regular basis way of life PR. Understanding the distinctive nature of the celeb’s model and picture is pivotal, so thorough analysis and social listening are integral. The data gleaned from this step ought to be mixed with the marketing campaign’s total purpose to realize maximal outcomes.
- Shut Collaboration with the Superstar: Not like company or way of life public relations, the place the main target is on the enterprise and its outcomes, celeb communications give attention to a person’s private model. Companies like R Public Relations work with varied company stakeholders, however relating to celebrities, one-on-one contact and collaboration are important. A part of Emily’s job is attaining buy-in from the celebrities who rent her to make sure that all their model illustration and messaging are usually not solely cohesive and on level, however really feel real to the person — to their voice and values. So figuring out the celeb’s background, preferences, and communication model is important to the method of efficient disaster administration.
- Timeliness: The velocity of response usually must be a lot quicker in celeb crisis communications than in different types of PR on account of at the moment’s speedy dissemination of data on social media and the 24/7 information cycle. Fast decision-making and motion plans are important to controlling the narrative and paramount to sustaining the celeb’s fame.
- Full-Circle and 24-Hour Contact Factors: Managing social media and digital press protection of clickbait-y celeb crises requires a particular, refined contact. This includes monitoring, responding to, and, when obligatory, participating immediately with followers to mitigate damaging commentary and reestablish professionalism and tact. Sustaining a detailed relationship with the celeb all through the disaster cycle will likely be useful when the PR group wants to answer one thing within the second.
- Uniqueness and Creativity: A selected disaster communications technique ought to really feel distinctive to the celeb at hand and aligned with how the general public views them whether it is to resonate with the viewers being addressed and produce the meant outcomes. The PR group’s function right here is to creatively form the marketing campaign’s intention to the person’s model in such a method that it each protects their identify and goals to take care of their business standing. Truthfulness and authenticity weigh closely right here — the general public is fast to smell out a recreation plan that feels fabricated or disingenuous.
Though these steps stay the identical from disaster to disaster, Emily emphasizes that the method will fluctuate between celebrities. Approval procedures will differ relying on the state of affairs, the celeb’s enter, and the group working with them. Whereas some celebrities might favor to be extra hands-on, others might delegate many of the decision-making to their communications group.
Regardless, the velocity of motion stays essential, so Emily ensures that approvals may be streamlined to permit for fast responses at any time of the day.
With dozens of favorable celeb disaster campaigns underneath her belt, Emily proffers that the important thing to applicable celeb disaster communications is knowing the singular nature of the state of affairs and the person concerned, then tailoring the response accordingly.
“Simply because the individual is a celeb doesn’t imply they don’t seem to be a fallible, susceptible individual,” Emily says. “This can be a actual state of affairs they’re coping with, usually fueled by emotion. Take the correct steps, channel empathy, and drive via the method. A way of urgency and understanding nearly at all times results in success.”
Within the digital age, disaster communications have develop into trickier to handle. Celebrities usually have Instagram accounts, TikTok accounts, YouTube channels, newsletters, web sites, and extra, and attending to damaging messages in all these locations could be a doozy on prime of conventional and digital media retailers.
In some instances, Emily and her group have had direct entry to the celeb’s social media accounts, however that’s just for essentially the most drastic conditions. Normally, they’ll work with the social media professionals behind the accounts to recommend correct messaging and response ways. The purpose is usually to restrict content material or provide a particular callout put up. Both method, owned channels like
social media are important to managing a celeb’s fame. They need to be leveraged (albeit with restraint) throughout occasions of disaster, even when the celeb isn’t usually lively on-line.
Though Emily has discovered a profitable area of interest in dealing with celeb disaster communications, her agency’s work just isn’t restricted to this subject. She represents shoppers in a various array of sectors, together with meals and beverage, hospitality, tourism, leisure, retail, wellness, finance and actual property, and nonprofits. She and her group present proactive pitching, occasion administration, model promotion, social media content material creation, and rather more for a rotating listing of almost 30 shoppers each day. Superstar disaster communications is only one factor of her agency’s suite of providers, however Emily says she applies her wider talent set to her disaster campaigns after they do come alongside.
As extra digital channels pop onto the scene and extra individuals — from social media influencers to activists to budding artists — discover themselves within the limelight, celeb disaster communications will certainly develop into extra related than ever. So R Public Relations will hold doing what it at all times does to remain on the forefront: rising, studying, evolving, and making use of a very customized method to the very specialised subject of disaster communications.
What do purple carpets and hovering inventory charts have in frequent in 2025? Playing. With among the world’s most outstanding on-line betting platforms set to earn over $95 billion this yr, the mixing of Hollywood’s superstars into digital playing programs is propelling playing shares into the limelight.
On this article, we’ll look at the explanation so many of those shares are being scrutinized, the influence celebrities have had on their valuation progress, and the adjustments crypto casinos and different applied sciences are making to their business.
Why Playing Shares Are Stealing the Highlight in 2025
Playing shares are making a serious comeback, with 2025 already promising to be one of the crucial profitable years in latest reminiscence. Income from world on-line playing is predicted to succeed in $95 billion this yr, which represents a 17% enhance in comparison with final yr.
Even when at first sight this quantity appears affordable, it marks the primary time the business can count on important returns yr after yr. This pattern is growing the variety of traders specializing in the sector, and particularly those that have stable on-line platforms or function hybrid retail terminals.
The playing shares have been booming just lately, and each investor is making an attempt to get their share, and the corporate which was a sizzling hit is the Caesars Leisure. Analysts have set excessive value expectations on the corporate, saying {that a} bull market in shares is predicted this 2023.
The corporate itself is seemingly optimistic – and rightfully so – given their growing capital funding for the net sports activities betting business, enhanced by occasions just like the Tremendous Bowl and March Insanity. Nonetheless, they aren’t alone; new technologically pushed corporations are rising into the highlight alongside established enterprises, additional fueling the business.
The primary motive for such fast progress is the unprecedented shift to playing via cell and on-line platforms. Accessibility and recognition of smartphones have risen dramatically, and the flexibility to position bets on the go has modified client habits. Customers now not wish to wait – they need fast-paced video games and clear, sensible outcomes. Corporations that hope to supply these companies, along with the already established ones, have caught the eye of traders and gamers alike.
The event just isn’t solely phenomenal within the Western world. Latin American, Asian and African nations additionally face explosive progress. Identified for his or her casinos, Monte Carlo and Las Vegas will now not be fashionable pioneers, however the way forward for playing is now not dictated by who constructed the largest on line casino, however who constructed the quickest, most secure, and most entertaining websites put on-line.
Celeb Buzz and Market Surges Are No Coincidence
Any operator within the playing business proactively seeks the help of a widely known determine. Certainly, it could not be Hollywood and not using a sprinkle of movie star magic, and in the case of wagering shares, celebrities are influencing them greater than ever earlier than. From Sportsmen to Musicians and Web Influencers, the crossover of movie star into gaming has given it a brand new glitzy façade.
There is no such thing as a denying the truth that it helps carry within the cash. When Slotty Vegas marked a contract with a well-known worldwide pop star as their ambassador, shares carried out extraordinarily effectively. The rise in consumer engagement and inventory progress is certainly extremely correlated, particularly when a signed model ambassador actively promotes their merchandise via leisure reveals.
Crypto-based platforms are a fantastic illustration. They had been greater than glad to simply accept the problem of getting booked by Joe Doe on an unique foundation. After social media mentions, the web went bonkers, and so did newly created distinctive accounts on the platform. The connection between playing and leisure just isn’t a revelation, however in 2025, it’s actually much more monetizable, commercialized, and Googleable.
In India, the enlargement of web playing is gaining momentum quicker than ever, and companies have begun to change their approaches to maximise this chance. What stands out right here is the rising pattern of Indian no deposit casino bonuses, which allows new gamers to start out enjoying and not using a ´monetary deposit’.
These bonuses help in interesting to a youthful grownup demographic who want to attempt earlier than really investing actual cash, thus growing participation from informal customers. Elevated competitors has drawn the curiosity of traders analysing the market within the Asia-Pacific area.
It’s nonetheless too early to see some use case examples, however it’s clear these are potent advertising and marketing campaigns interlaced with South Asian celebrity tradition. As soon as celebrities begin sharing their bets or live-streaming on line casino classes, they entice individuals to observe adverts in a vacuum and affect market sentiment. There’s a super quantity of worth in capturing consideration, and this method is efficient in doing so.
Crypto Casinos and Digital Betting Tendencies Shaping the Future
Transferring in direction of the second half of 2025 and past, the shift in direction of digital and decentralized playing is inevitable. This transformation is being spearheaded by crypto casinos. The blockchain-based playing market has been on the rise for the previous few years and, at this tempo, will expertise market valuations value a whole bunch of billions inside a decade.
Advertising and marketing analysts consider a part of the attract stems from the anonymity and comfort cryptocurrency offers its customers. As a substitute of counting on outdated banking strategies, tech-oriented bets might be positioned at any second.
The surge in customers on these platforms is attributed to operators who made infrastructure variations to assist these capabilities. Many of those corporations not solely see an increase in recognition but additionally important inventory progress.
The attraction of crypto-based platforms has been enhanced by means of a number of improvements. One innovation is using blockchain expertise, because it allows immediate withdrawals and different payouts. Frictionless transfers usually are not typically obtainable on conventional casinos, the place payouts can take hours.
To Sum Up
On condition that playing is diversifying with the arrival of expertise, it’s no marvel shares within the sector are gaining consideration from monetary and leisure traders. The entertainment business has at all times had a mushy spot for prime stakes. However in 2025, the largest gamble could be the hottest shares of the yr.
Be it celebrity-endorsed platforms, crypto-powered casinos, or conventional giants adjusting to fashionable instances, the efficiency of playing shares isn’t just market information, it’s a second in tradition.
Showbiz
Rosamund Pike’s weight reduction for filming Gone Lady revealed however individuals level out situation – Movie & TV
Actors and actresses put their our bodies by lots for his or her craft, however individuals typically overlook the spectacular efforts Rosamund Pike put into her position in Gone Lady.
It has been over a decade for the reason that 2014 hit film hit our screens, however many aren’t conscious of the lengths Rosamund Pike went by simply to get her character Amy Dunne excellent.
Now, we aren’t speaking about her bone-chilling efficiency alongside Ben Affleck, however somewhat the bodily modifications the actress made to her physique.
Pike appeared to have channeled her inner Christian Bale, and had to lose weight and acquire it once more shortly because of the movie’s in depth use of flashbacks.
The actress spoke in regards to the pressure the method had on her physique, because it was integral for her character within the story.
Gone Lady was an enormous success, with Pike praised for her efficiency (Walt Disney Studios)
Speaking to Vulture again in 2014, she defined she needed to acquire and shed some pounds a whopping 3 times.
She stated: “I needed to acquire and shed some pounds for these scenes 3 times over! I needed to be slimmer in L.A. and heavier within the Ozarks, after which heavier and slimmer within the studio, so I needed to do it 3 times over.
“They scheduled round it, so I had two weeks every time for every fluctuation. It was fairly intense.
“It was like turning your physique right into a chemistry lab, and I couldn’t escape it, the burden loss interval. I took day out to get a pedicure, and Excessive Weight Loss! was on the TV. I used to be like, ‘I can’t get away from it!’”
Nonetheless, some followers, who’ve simply learnt of the steps she took to shed some pounds, have identified a easy resolution she and the group might have used as a substitute.
One Twitter consumer commented: “In addition they might have simply shot the film so as of when she gained/misplaced weight.”
One other social media consumer remarked: “Motion pictures shoot scenes out of order why would they make her do this.”
A 3rd commented: “[Shooting when she] gained and misplaced weight is what each different film has finished.”
And one other wrote: “[Filming] out of order, that is what I assumed they all the time did in these conditions. That is insanity.”
Nonetheless, others remarked that there might have been scheduling conflicts that prevented this, in addition to a complete different vary of points.
However both method, it is spectacular that Pike put her physique by its paces to maintain the movie’s continuity intact.
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