Fashion
Make-up Artist Ash Okay Holm Shares Her Favourite Make-up Picks of 2025
For those who’ve ever questioned who the mastermind was behind the painted faces of stars like Ariana Grande, Kim and Khloé Kardashian, Ryan Future, Salma Hayek, Lindsay Lohan, Shay Mitchell, and extra, permit us to introduce you to Ash K. Holm. The established educator and superstar make-up artist is well-known for being a pressure behind the scenes at main crimson carpet occasions just like the Oscars and Met Gala, stemming from years of expertise working at high magnificence corporations like Sephora and MAC Cosmetics early in her profession.
Exterior of her skilled handiwork with high celebrities, Holm additionally counts herself as a co-founder of Santa Monica-based medspa, Dripology, in addition to the creator of Sculpt, a 30-piece professional-level brush assortment made in partnership with Spectrum Assortment founders Sophie and Hannah Pycroft.
Bazaar caught up with Holm between glam appointments to be taught extra concerning the staples she at all times retains in her equipment, alongside along with her favourite basis and SPF mixture for a glowy, butter skin end.
What was the primary make-up product you bear in mind shopping for or utilizing?
A white matte eyeshadow from NYX Professional Makeup within the 2000s—iconic and really on-brand for the period.
Who or what’s your greatest make-up inspiration?
Cher is unquestionably my greatest make-up inspiration. I’ve at all times been impressed by the drama she brings to her eye make-up and her general look. She’s so iconic: a real blueprint.
What’s your primary holy-grail make-up product?
The Morphe Cheek Thrills Multi-Finish Face Trios, they by no means miss.
How did you be taught to do your make-up?
A whole lot of trial and error. Hours of experimenting and training on myself and others!
Are you staff primer or staff no primer?
I am Staff Hydrating Primer all the way in which. I like to layer my make-up, so beginning with a clean, hydrated base makes all of the distinction.
What number of lip balms or oils are at the moment in your bag?
Too many to rely in my equipment. In my purse? Most likely 4.
What’s your pores and skin kind and basis choice?
I’ve dry pores and skin however get a little bit oily on the brow. I gravitate towards hydrating, serum-like foundations—Armani Beauty’s Luminous Silk is a favorite.
How typically do you clear your brushes?
Each. Single. Day. Sanitation is essential to stopping breakouts and maintaining all the pieces clear for shoppers.
What are your ideas on blush and which of them do you’re keen on proper now?
Obsessed! Particularly with Morphe’s Cheek Thrills line. I may discuss blush all day.
Are you a highlighter or bronzer fan?
I’m a cream highlighter type of particular person. Love that pure, dewy end.
What’s your relationship with eyeshadow?
We’re in a long-term love affair. Eye make-up has at all times been my factor, and I feel bold shadow looks are about to make a comeback.
Some days it will probably really feel such as you want a level from RISD to use eyeliner. Do you often attain for pencil, liquid, or gel formulation and what are a few of your favorites?
I’m all about utilizing a pen eyeliner. The Tom Ford Eye Defining Pen is a staple in my equipment.
What are a few of your go-to mascaras, and would you usually contemplate your self a volume- or length-seeker?
I’m into the Haus Labs B-Structural Volumizing and Lengthening mascara proper now. It delivers each quantity and size with a clear formulation, which I really like.
Now let’s discuss brows: What are a few of your favourite merchandise of all time?
Kelley Baker Brows and Anastasia Beverly Hills pencils. I really like to combine manufacturers: It’s all about customizing the make-up look.
Anastasia Beverly Hills Forehead Wiz
Anastasia Beverly Hills Forehead Definer
Kelley Baker Brows Forehead Defining Pencil
Are you a fan of crimson lipstick?
Completely. Dior 999 is a common crimson that works on each pores and skin tone, particularly when paired with the appropriate liner.
Are there some other enjoyable make-up staples you’re obsessive about like lip liners, highlighters, freckle pens, or face gems?
The Freck Beauty The Original Freckle Pen is superb for a pure look. Additionally obsessive about the Rhode Peptide Lip Shape liners and Victoria Beckham Beauty’s liners as properly.
Freck Magnificence The Unique Freckle
Rhode Peptide Lip Form
Victoria Beckham Magnificence Lip Definer
For those who may solely use one make-up product for a complete day, what would it not be?
Supergoop Glowscreen SPF 40 sunscreen within the shade Golden Hour. It’s received a tinted, glowy end and SPF—perfection in a single step.
