Lionsgate Pulls Megalopolis Trailer That includes Faux Movie Critic Quotes

An try at utilizing self-deprecating humor to advertise Francis Ford Coppola‘s new film has backfired.

The primary full trailer for the dystopian Megalopolis, that includes actors resembling Adam Driver, Shia LaBeouf and Aubrey Plaza, was launched Aug. 21. It started by that includes detrimental quotes from movie critics in regards to the director’s previous initiatives. Nevertheless, there was only one catch: They had been made up.

Amid the controversy, distributor Lionsgate pulled the video and issued an apology.

“Lionsgate is straight away recalling our trailer for Megalopolis,” a spokesperson stated in a press release to Variety. “We provide our honest apologies to the critics concerned and to Francis Ford Coppola and [production company] American Zoetrope for this inexcusable error in our vetting course of.  We screwed up.  We’re sorry.”

E! Information has reached out to Lionsgate for remark and has not heard again.

Among the many faux quotes seen within the trailer: Selection‘s Owen Gleiberman was falsely cited as calling Coppola’s 1992 movie Bram Stoker’s Dracula “a stupendous mess” when he first reviewed the movie for Leisure Weekly on the time of its launch.