Kendall Jenner Matched a Tiny Purple Bikini to Her Lipstick

Purple continues to show that it’s the color of the year, and Kendall Jenner is the newest movie star to carry the shade to life.

Jenner is the face of Tory Burch’s new perfume, Chic, and the marketing campaign is filled with red-hot marketing campaign imagery—actually. In a single snap, lensed by the famed photographer duo Mert and Marcus, Jenner could be seen sporting a vibrant cherry-red string bikini prime—designed by the model and available for purchase for $108 per piece—and an identical lipstick as she holds an enormous glass bottle of fragrance. Her brunette locks are styled in a center half and delicate waves, and the remainder of her glam was left fairly minimal so as to let her lips, properly, do the speaking.

A separate promotional video—shared to each Jenner and Tory Burch’s Instagrams—captured some behind-the-scenes content material of Jenner on the shoot, in addition to clips of her modeling alongside the opulent bottle in a very sheer bedazzled fishnet costume earlier than slipping into the crimson bikini and one other denims and long-sleeve tee look.

“Assured, sensual and powerful,” the caption learn. “My new favourite perfume #ToryBurchSublime.”

In a press launch, founder and designer Burch reiterated the perfume’s tagline saying that girls as we speak “need the proper steadiness of sensuality and power,” which they’ll discover in Chic. Selecting Jenner because the face of the brand new perfume was a no brainer to Burch who says that the mannequin has a “quiet energy” about her. “She is aware of who she is and she or he’s fearless,” Burch continued. “She is an entrepreneur and a job mannequin for thus many individuals, and that was necessary to me.”

Elsewhere within the assertion, Jenner opened up about why she determined to work with the model. “Chic is gorgeous, it’s attractive, it’s assured,” she stated. “I really like what Tory does and what she stands for. I need to align with designers who really feel genuinely proper to me, and this felt pure and natural.”

Jenner isn’t any stranger to an attractive bikini, particularly a purple one. Final month, the mannequin gave followers a glimpse at her summer season by posing in a fiery string swimsuit top and an identical hat whereas lounging on a ship.

She shared a sequence of selfies documenting her boat day on Instagram with the caption, “wake surfer lady.”