Jacquemus’ Tennis Sneaker Is Too Good to be a Nike

Jacquemus is so essential to Nike’s present cultural technique that the French luxurious label supplied one of many Swoosh’s sole outings are the current Paris Fashion Week shows. However, on the identical time, Jacquemus proved that it is a lot greater than a mere Nike companion, as if there was any doubt.

On the Jacquemus Spring/Summer 2025 fashion show, collaborations with Apple and Nike casually emerged as a part of a set so crisp that the latter low-top sneaker, a slick riff on Nike’s Moon Shoe, all however blended in with Jacquemus’ personal choices.

The Nike shoe was the large reveal, so far as sneaker-obsessed of us had been involved, nevertheless it was hardly the principle footwear occasion.

As a substitute, Jacquemus confirmed a brand new in-line shoe for SS25, the Tennis sneaker. It quietly launched together with a number of different new-season fare on Jacquemus’ website within the wake of the present with comparatively little fanfare.

In contrast to its accompanying $1,850 clothes and $750 pants, although, Jacquemus’ Tennis sneaker offered out immediately.

The shoe launched in a trifecta of colorways that highlighted its featherweight building — $490 for uppers of skinny suede, $550 for see-through mesh and tulle — and barely-there sole, a mirror picture of Jacquemus’ collaborative Nike Moon Shoe.

All of them are presently listed as “offered out” on-line, with a be aware permitting customers to hitch a restock waitlist.

Talking of, Jacquemus normally sells by its Nike sneakers with the quickness whereas its in-line sneakers have a tendency to sit down. Evaluate the sold-out Tennis to the AIr Max-adjacent Jacquemus sneaker still available in a full measurement run

Why does the Tennis have the key sauce and never Jacquemus’ prior footwear dabblings?

Chalk it as much as the present state of designer sneakers, which designates that slim sneakers are king and traditional kicks are passé. Jacquemus’ footwear designer ssimply tapped into one thing zeitgeisty with this new shoe and is being abundantly rewarded, no Nike wanted.