In an age of photograph enhancing and focused Instagram advertisements, it is all too simple to get lured in by a deceptive commercial. And for TikToker Lizzie Dushaj (@lizziedushaj), an attractive clothes advert led to wasted cash and disappointment.

She posted a video reviewing a purchase order from the fast fashion clothes model Edikted. 

@lizziedushaj u may as nicely purchase shein/amazon for 1/4 the worth for a similar high quality tbh #review #sustainablefashion ♬ original sound – lizzie dushaj

“I normally am a giant hater of fast fashion,” she says, however she had been drawn in by a very cute outfit.

Sadly — and unsurprisingly — the unboxing second was supremely disappointing. 

“Once I opened up the package deal and noticed this skirt, I used to be in disbelief,” Lizzie says. “This is the reason I do not do fast fashion. It is simply so low-cost. I used to be in disbelief by the seems of this skirt, like I am embarrassed I spent cash on this.”

Making an attempt on the outfit, which was ill-fitting and saved coming unbuttoned, she laments, “The standard is so unhealthy. … It is actually unflattering and low-cost wanting.”

In the end, Lizzie concluded, she “won’t ever be sporting it once more.”

Different TikTokers had been grateful for the sincere evaluation and recommendation. 

“Good factor u posted this bc i used to be abt to purchase from them,” one particular person wrote.

“Thank u for saving me cash sis,” one other agreed.

Some had already fallen sufferer to the alluring advertisements. “I want i noticed this earlier than i purchased from there, high quality is soo unhealthy,” one particular person commented.

One notably irritating factor about this model, others identified, is that the costs are supremely excessive — even compared to equally low-cost fast-fashion manufacturers. 

Whereas affordability is usually a draw for fast-fashion shoppers, extra consumers are realizing that buying secondhand is even simpler on the pockets. And since thrift purchasing provides known high-quality brands for deep discounts, it is easy to keep away from the pitfalls of cheaply made clothes.

Not solely is thrift purchasing a extra reasonably priced choice for switching up a wardrobe, however it’s additionally better for the planet. The style business, notably fast fashion, is notoriously harmful to the setting. Vogue manufacturing makes use of extreme vitality and assets and contributes excessive quantities of air pollution annually, the UNEP reported.

And fortunately, extra shoppers are catching on. In keeping with Statista, the worldwide market worth of secondhand attire was estimated at $197 billion in 2023, and it is anticipated to extend one other $100 billion by 2026.

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