14 Stylish Sports Bras That Are Comfortable Too

In case you had advised us 10 years in the past that the preferred bra style in a decade would not be some kind of underwire type, we most likely would not have believed it, however right here we’re. This week WWD reported {that a} research performed by the NPD Group on girls’s lingerie spending habits confirmed that essentially the most development over the previous three years has been amongst sports activities bras (and shapewear). NPD Group discovered that sports activities bra gross sales elevated by 6% over the previous yr, and millennials, particularly, spent a 3rd of their bra budgets on this one type final yr.

Marshal Cohen, chief business analyst on the NPD Group, attributed the rise in recognition of sports activities bras to athleisure and the need for consolation in style. Along with that, WWD factors out that folks’s “more and more busy lives” are at play, in addition to the “innerwear-as-outerwear development.” So if it looks as if fashionable manufacturers like Lululemon and Marks & Spencer are providing extra sports activities bras than ever, you are not imagining it, and there is clearly lots of information behind it.

Scroll on for a number of the chicest sports activities bra examples on Instagram and store a few of our favorites.