Counting followers in Meghan Markle, Kate Middleton, and some hundred thousand folks on Instagram, Missoma’s enchantment is difficult to disclaim. The British jewellery model is beloved for making trend-forward, inexpensive items—and its empire’s attain is steadily rising. (November 2020, as an example, noticed the model introduce males’s chains that Connell Waldron would undoubtedly approve of.)
Now, for the primary time in Missoma’s 13-year historical past, the model is tapping into high-quality jewellery. Referred to as Missoma Advantageous, the model’s foray into 14ct launched earlier immediately. The 44-piece assortment encompasses rings and earrings, with costs starting from $104 to $1,454.
Conserving with the model’s subtly edgy ethos, Missoma Advantageous contains easy-to-layer items befitting a spread of personality types. There are dainty, minimalist huggies, whereas gold variations of the model’s claw shapes lend extra of a British rocker really feel.
Contemplating the meteoric rise of DTC jewellery manufacturers providing 14k items at non-soul crushing costs (take for instance Mejuri, Vrai, Aurate and ByChari), Missoma Advantageous comes at a sensible time. The power for ladies to buy 14k gold items for themselves on-line has turn out to be more and more frequent in the previous couple of years.
“After being one of many first manufacturers to work inside demi-fine jewellery, we’ve utilized these years of understanding craftsmanship and honing our design-led aesthetic to high-quality jewellery, providing clients elevated items which might be nonetheless undeniably Missoma. Luxurious for the on a regular basis, Missoma Advantageous steers our model in a brand new route for 2021 and past,” Missoma CEO and Inventive Director Marisa Hordern mentioned in a press launch shared with ELLE.com.
Under, a number of the chicest items to buy from Missoma Advantageous. And, PS, the hoop earrings Kate Middleton has been noticed in on quite a few events from Missoma are nonetheless in inventory. Likewise, Meghan Markle’s on-trend signet ring (which the Duchess sported on a visit to Sussex in 2018), in addition to the coin necklace Meghan wore on a March 2020 journey to London’s Story Telling Studio are presently in inventory in the mean time as nicely.
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