Picture: BFA/Courtesy of Valentino
Over the weekend, when Casa Magazines within the West Village took down the contents of its show home windows in preparation for an overhaul, regulars within the neighborhood started to panic. Might or not it’s that the shop, which has been on the nook of twelfth Avenue and Eighth Avenue for many years, was lastly shuttering? With so many different close by establishments emptying out because of the pandemic, the considered shedding one other was insufferable.
Don’t fear, although. Casa Magazines and its longtime proprietor, “the last king of print,” Mohammed Ahmed, aren’t going wherever anytime quickly. The truth is, the rationale for the storefront’s face-lift was truly fairly glamorous: Valentino has partnered with Casa to advertise the launch of its new VLogo Signature Guide, which options 16 totally different interpretations of its brand by 16 totally different magazines. Posters that includes these inventive new graphics will cowl the shop’s façade by November 19, and the books have changed the previous show, which included Rolling Stone’s most up-to-date challenge with President-elect Joe Biden on the duvet.
The final eight months haven’t been straightforward for Casa Magazines. A critical dip in foot site visitors within the early days of the pandemic prompted them to begin a GoFundMe web page, which has raised virtually $30,000 since. So, the Valentino the partnership was a welcome one. On prime of the show takeover payment, a portion of the proceeds from guide gross sales will likely be donated to the store. Based on Comfortable David, who run’s the @casamagazinesnyc Instagram account, it’s additionally a method to herald new prospects — and acquire some followers. Blogger Tina Leung, for instance, lately paid a go to. And David says that Andy Cohen walked by and joked, “What’s this? New Valentino??”
On the whole, reactions have been constructive. Mohammad was busy behind the counter on Thursday whereas longtime worker Ali Wasim modeled some purses. Neighbors can relaxation straightforward — and purchase a guide!