Establishing store on Oxford Avenue, the transfer ushered in a brand new period for the 40-year-old retailer – with a super-techy set-up and give attention to streetwear savvy Gen Zers, the buying vacation spot shares all the things from Off-White and Vetements, proper by way of to Saint Laurent, Burberry, and Prada.
Now, the model launches its AW20 marketing campaign, which explores the way forward for luxurious trend in a digital panorama. That includes British supermodel Jourdan Dunn and new faces Selim Ibrahim and Amin Lawal, a brand new editorial sees the three decked out in runway seems to be by the likes of Moncler, Balmain, and Stone Island.
“FLANNELS and I began our relationship on the final Style Awards. They invited me to affix them at their desk, and we’ve been seeing how we are able to work collectively since,” Dunn explains. “I really like that they assist new expertise alongside strong designer manufacturers. I used to be actually desirous to work with young-and-up and coming Black creatives.”
When it got here to conversations as to who ought to shoot the marketing campaign, it was a ‘no brainer’ for Dunn that Christina Ebenezer would get the job. “I first noticed Christina’s work together with her GQ cowl of Michaela Cole,” she says. “I despatched the pictures to my agent and mentioned that I actually needed to work together with her. I liked working together with her! She may be very cool, calm, and simply will get the shot.”
Dunn additionally satisfied longtime collaborator Shaquille R. Williams to return on board with the mission, with the stylist dressing her in Prada pinafores, slick, skintight Saint Laurent, and logo-emblazoned Balmain classics. “I liked the Prada boots I wore,” says Dunn. “The truth is, the entire Prada look was actually sick!”
So what does the way forward for luxurious trend seem like to the modelling powerhouse? “I see streetwear as the brand new luxurious,” she concludes. “There are such a lot of collaborations with high-end designers and streetwear manufacturers, like Prada and adidas, Off-White and Air Jordans. Luxurious goes to continuously evolve, and be interpreted for the zeitgeist of that season or time in our lives.”
Take a look at extra photos from the marketing campaign within the gallery above and head here to buy.