EXCLUSIVE: LL Cool J’s Rock The Bells Will Launch A Weed Life-style Model Through Home Of Kush Partnership

Home of Kush, a legacy genetics-focused cannabis enterprise, and American Hashish Firm have introduced that they’ll collaborate with Rock The Bells, the hip-hop platform based by LL Cool J, on the discharge of Strictly OG, a well being and wellness way of life model.

Strictly OG is outlined as a authorized hashish imprint impressed by basic hip-hop and Home of Kush’s legacy hashish strains.

Launching in February of 2023, Strictly OG will function THC, CBD and attire product traces.

Rock The Bells, a  world way of life platform elevating hip-hop tradition from its roots to modern-day, serves as a artistic advisor on the challenge, and can curate the model’s basic hip-hop themed packaging and artist-inspired merchandise for the total product line, which features a vary of cannabis flower and pre-rolls, equipment, CBD merchandise, edibles and extra.

Pushed by Home of Kush’s place as a frontrunner within the hashish house and Rock The Bells’ genuine connection to the tradition, Strictly OG will ship a high-quality product designed to have fun the cultural connection between basic and timeless hip-hop and hashish in an genuine method. The model may also search to advocate to take away the long-standing stigma round hashish use.

“We’re excited to be partnering with Home of Kush and put our stamp of approval on the launch of Strictly OG, a hashish and CBD line that celebrates and acknowledges the kinship between Hip Hop and hashish,” stated Wealthy Morris, vice chairman of world commerce at Rock The Bells. “Rock The Bells is the house of Hip Hop tradition; we’re bridging the hole between the old-fashioned and the brand new faculty by way of revolutionary endeavors like this partnership with Home of Kush. And, as keepers of the tradition, we’re proud to place our stamp on this product. As hashish utilization continues to be normalized and legalization sweeps the nation, Strictly OG and Rock The Bells will proceed to be leaders in shifting the tradition ahead.”

“We’re dedicated to persevering with the legacy that has traditionally related music and hashish,” added Reggie Harris, CEO and co-founder of Home of Kush. Our partnership with Rock the Bells permits us to inform the story of Hip Hop and hashish whereas we try to supply underserved communities with the assets and schooling to thrive. We’re excited in regards to the attain this collaboration could have.”

Photograph through Wikimedia Commons, edited by Javier Hasse.