John instructed TMZ that seeing Drake in FUBU over thirty years after its inception was a shock, however “it is a testomony to the muse he and his companions carved out.” He additionally credited Megan Thee Stallion, Chris Brown, and SZA with maintaining the model alive.
FUBU largely withdrew from the American market within the early ’00s, focusing abroad. Attributable to renewed curiosity, the model has just lately collaborated with Pyer Moss, City Outfitters, and even Endlessly 21. In November 2022, FUBU tapped Black Fashion Fair founder Antoine Grégory to curate an archival collection, celebrating the model’s affect and its place amongst the wealthy historical past of Black designers and types.