The 2021 Sundance Movie Competition could turn into identical to earlier incarnations of the fest in at the least a technique…big paydays for acquisition titles. As we speak, we’ve got the primary huge purchase of Sundance 2021, and it’s for the potential breakout hit Coda. The group-pleaser bought to Apple for greater than $25 million, which is huge numbers for the film. Clearly, Apple needs to make an announcement on the competition, establishing a long-term presence at Sundance as a purchaser. That is possible the primary of many purchases this yr, so sit tight, as extra could very effectively be coming earlier than the fest is completed…
Deadline has the small print of their unique:
Within the first huge deal of the 2021 digital Sundance Movie Competition, Apple has landed worldwide rights to CODA, for a quantity simply north of $25 million. That units a brand new a Sundance acquisitions report — above the $22.5 million that Palm Springs acquired final yr from Hulu/Neon. However this time, all of the premiere watching and all evening auctioning was executed removed from the slopes of Park Metropolis. It got here right down to a pitched battle between Apple and Amazon.
Author-director Siân Heder’s coming-of-age drama is a couple of highschool senior who’s the one listening to particular person in her deaf household and is torn between holding collectively that unit or searching for her personal desires. The movie premiered opening evening within the U.S. Dramatic Competitors. Consumers liked it, and it turned clear yesterday that its worth to distributors was heading into the stratosphere, after receiving glowing critiques and response from consumers. A number of affords have been on the desk and introduced the bidding near Palm Springs territory. That was the Andy Samberg-Cristin Milioti film that broke the Sundance gross sales report final yr with $22.5 million.
The movie (the title’s acronym is for Youngster of Deaf Adults) facilities on Ruby (Emilia Jones), the one listening to particular person in her deaf household. When the household’s fishing enterprise is threatened, she finds herself torn between pursuing her love of music and her concern of abandoning her mother and father. The pic is predicated on the award-winning French hit La famille belier. Jones is an actual discovery and the movie is a bonafide crowd pleaser with coronary heart and awards potential. Heder has captured the fishing scene in Boston, and the love of basic Motown and Joni Mitchell and Marvin Gaye, whose songs are damaged down and join you to the messages inside them, and why they resonate with the characters navigating troublesome circumstances. Most significantly, it creates an actual method into the world of a mom, father and son who have been born deaf, and when the movie transports the viewers to how these deaf characters expertise the world with out sound, and attempt to recognize the intense singing expertise of a cherished daughter they’ll’t hear, the outcomes are what they construct Finest Image candidates out of. Quite a few consumers mentioned the movie with me yesterday and have been saddened when the numbers shot previous what they may spend because it turned clear this might be a world rights cope with a streamer.
Keep tuned for extra on Coda…