Celeb-fan engagement platform GoNuts has raised Rs 3.5 crore in its seed spherical led by Sweta Rau (White Ventures), Archana Priyadarshini (Unicorn India Ventures). 9Unicorns, AngelList, Lets Enterprise, Pankaj Chaddah, co-founder of Mindhouse and Zomato, Ramakant Sharma, co-founder of LivSpace and others.
With the contemporary capital, GoNuts targets to onboard 5,000 influencers. At current, it has 700 celebrities on the platform throughout genres movies, tv, sports activities and music. Based by Vinamra Pandiya and Mayank Gupta and Joji George, GoNuts lets customers get personalised greetings from celebrities.
Some notable celebrities on the platform embrace Shankar Mahadevan, Kailash Kher, Sukhbir, Hariharan, and Jonty Rhodes. Throughout an earlier interplay with Entrackr, Pandiya had outlined that GoNut might be utilized by celebrities to launch their very own personalised fan join companies.
In addition to monetisation, the platform allows inspirational personalities to ascertain one to 1 and deeper connections with their fan base. In accordance with Pandiya, the corporate was bootstrapped and worthwhile in its first six months of operations. The corporate makes cash by way of commissions or platform charge.
GoNuts has partnered with CRED, BulBul TV, BookMyShow and a number of other others.
Whereas US-based Cameo has championed the two-sided market that connects celebrities and followers globally, the idea is new to India. At the moment, there are greater than a dozen startups working within the house together with Unlu, Truefan, Wysh and Tring.
Truefan is probably the most properly funded within the house, adopted by Wysh, Tring and others. Truefan had raised $4.3 million from Mayfield, Saama Capital and others whereas Tring has been backed by a number of top-notch people together with Gaurav Munjal, Kalyan Krishnamurthy and others. Unlu additionally raised a seed spherical from Mumbai Angels.
Accel and Shunwei-backed social commerce startup Simsim additionally entered house with Rubaru.