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12 Professional Suggestions I Picked Up From Magnificence Consultants at Sephoria

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12 Professional Suggestions I Picked Up From Magnificence Consultants at Sephoria


Beauty editor Kaitlyn McLintock at Sephoria.

Annually, Sephora holds an epic weekend-long occasion in a unique metropolis. It is known as Sephoria, and it options tons of of manufacturers, consultants, and activations. There are enjoyable photograph ops. There are grasp courses with trade consultants. There are unique product samples and beyond-packed swag luggage. Nearly unbelievable in dimension and scale, it is primarily a colossal magnificence competition.

I have been fortunate sufficient to attend it twice. The primary time was again in 2019 when it was held in L.A. The second time was only a few weeks in the past when it was held in Atlanta. Though I is perhaps a bit biased as a magnificence editor, I extremely suggest snagging tickets to the following one. It isn’t solely an extremely enjoyable expertise, however it’s additionally the nucleus of insider information with product suggestions, model information, and sweetness suggestions swirling across the occasion house.

It is an understatement to say that I discovered lots throughout my three-day expertise at Sephoria. Since I am a magnificence editor who would not consider in gatekeeping, I am laying all of it out right here. Maintain scrolling to be taught each single genius magnificence tip I discovered from seven (sure, seven!) prime magnificence trade consultants.

Stage at Sephoria 2024.

The Consultants

Tip #1: The ’90s Darkish Lip Is Again

Tip #2: Apply Cream Shadow Beneath Powder Shadow for Daring Colour Payoff

A few of Razzano’s Favourite Magnificence Merchandise

Tip #3: Apply Eye Cream Across the Mouth

A few of Sewell’s Favourite Magnificence Merchandise

Tip #4: Silver Is the Colour of the Yr

Tip #5: Use Lip Liner As an alternative of Matte Lipstick

A few of Solares’s Favourite Magnificence Merchandise

Tip #6: The Messy Bun Is not Going Wherever

Woman with her hair styled in a messy bun.

Whereas there are a number of hairstyles Marjan is loving proper now, together with barely-there cool-girl waves and bouncy blowouts, she says the messy bun made well-known by celebs like Kim Kardashian is right here to remain. BRB, I will attempt to re-create Marjan’s handiwork.

Tip #7: Make Positive Your Hair Is 100% Dry Earlier than Styling

A few of Marjan’s Favourite Magnificence Merchandise

Tip #8: Sorry, Gen Z, However Facet Elements Are *It*

Olivia Culpo with a side part.

“I believe the facet half is making a comeback, which I am actually enthusiastic about,” Stephen says. “This shall be paired with a size that’s not tremendous lengthy or bob size—someplace in between with beautiful lengthy layers and motion.”

A few of Stephen’s Favourite Magnificence Merchandise

Tip #9: Set Your Make-up Layer by Layer—Not All at As soon as on the Finish

Tip #10: A Blurred, Smooth-Focus Pores and skin End Is In

A few of Dedivanovic’s Favourite Magnificence Merchandise

Tip #11: Do not Deal with Bronzer as Contour—It is Totally different

Tip #12: Do as Rihanna Does and Convey Blush As much as Your Temples and Use It to Distract From Drained Eyes

A few of Ono’s Favourite Magnificence Merchandise